Interview: Nilofer Merchant, Author of 11 Rules for Creating Value in the #SocialEra →
Instead of a buyer at the end of a value chain, more and more companies are embracing consumers as “co-creation” partners in their innovation practices. This collaborative model fundamentally shares power, improves speed, and shifts the value equation.
What I find interesting as a person-person + business-person. CEO/Founder of RedStamp.com, the go-to site for stylish correspondence.
